Agreliant Genetics, LLC

Marketing Manager, The NEW LG Seeds

US-IN-Westfield
4 weeks ago

Overview

AgReliant Genetics is the fastest growing independent seed company in the industry and currently the 3rd largest corn seed company in the United States. Our goal is to offer the best seed products to our North American customers through superior research, breeding and production techniques by focusing ONLY on seed.

 

Headquartered in Westfield, Indiana, AgReliant Genetics is owned by two of the largest independent seed companies in the world. KWS and Limagrain bring over 200 years of combined seed experience to AgReliant Genetics.

 

Innovation, superior service and exceptional customer value are the center point of our multiple brand offering. AgReliant Genetics offers the best seed products available through the brands; AgriGold, Golden Acres, LG Seeds, Great Lakes Hybrids, Wensman, Producers Hybrids, Eureka, and Pride.

 

The cornerstone of the success of AgReliant Genetics is our people. At every level, our employees have a hand in maintaining the company’s reputation and furthering our growth. That’s why we pursue excellent people and do our best to provide a challenging and rewarding work experience.

Responsibilities

In collaboration with brand, divisional and corporate management, this position has the lead responsibility in the implementation of brand marketing programs, coordination of advertising campaigns including the media mix, assistance with the brand sales efforts to achieve maximum sales and increased market penetration, tracking and analyzing sales programs and partner programs effectiveness.

 

DUTIES AND RESPONSIBILITIES:
• Lead the development and implementation of marketing and incentive programs / schedules / strategies / tactics that support field sales personnel, dealer networks and help the company meet established goals for sales volume and market share growth.
• Direct brand marketing team employees, marketing programs and budget.
• Manage the national LG Seeds brand identity and position.
• Implement brand marketing strategies to meet the business goals of the company.
• Evaluate performance of the brand marketing programs and regularly propose improvements as needed.
• Support sales staff in communication tactics to the “farm gate” and dealers. Includes developing and assisting team members in preparing multimedia packages including letters, mailings, brochures, videos, displays and presentation materials as required.
• Assist in the training of field sales people and dealers in supporting sales activities.
• Maintain professional internal and external relationships that meet the company’s core values.
• Track competitor products, tactics and programs and advise brand management.
• Responsible for projecting a positive image of all current AgReliant Genetics, LLC dealer brands as the organization transition to the NEW LG Seeds in July of 2018.
• Responsible for maintaining a high level of customer service and professionalism.
• Duties and responsibilities may be revised as needed by the LG Seeds Brand Manager either verbally and/or in writing.

PREFERRED EXPERIENCE
• Knowledge of the seed industry, 10 years’ sales and/or marketing experience preferred.
• Demonstrated ability to work in a highly collaborative team environment.
• Demonstrated ability to work with others, including building trust, communicating effectively, fostering innovation, focusing on the customer, collaborating with fellow employees, solve problems creatively and demonstrating high integrity.
• Working knowledge in Customer Relationship Management (CRM) or other customer databases.

Qualifications

EDUCATION/SKILLS REQUIREMENTS:
• BA/BS in Marketing, Business, Economics or agricultural related field preferred
• Excellent planning and organizational skills; ability to plan and manage multiple tasks completely and accurately; strong interpersonal and communication skills, both verbally and written; detail orientated; advanced knowledge of MS Office (Excel, Word, PowerPoint, Access).

 

PHYSICAL REQUIREMENTS:
• Ability to work required hours; ability to lift 25 lbs.; must have valid driver’s license and meet MVR guidelines; willingness to travel, some overnight travel required.

 

 

 

 

 

 

AgReliant Genetics, LLC is an equal opportunity employer.

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